Sporara’s services for corporate customers are, as of today, live under the “Kurumsal Sporlar powered by Sporara” brand with its own domain — kurumsalsporlar.com. Sporara for individual users and the corporate channel for companies are now positioned as two distinct experiences, each shaped around its own audience.
Why a separate brand?
Corporate requirements differ markedly from individual ones: multi-participant organisations, department-level planning, corporate invoicing and single-point reporting. Serving these needs under a dedicated interface and brand simplifies the experience on both sides.
Shaped by the needs of HR teams
The platform was designed around recent feedback from human resources teams. The leading needs raised under employee engagement, team communication and corporate wellness were:
- High-participation single-day events that strengthen team spirit
- Year-round regular sports programmes and corporate memberships
- Inclusive activities suitable for every fitness level
- Scalable solutions that can be planned by department and location
- Invoicing and single-point management aligned with corporate procurement
Marked growth in demand for water sports
One area standing out in recent corporate demand is water sports. Disciplines such as sailing, SUP, rafting, diving and rowing are increasingly chosen for company events, both because they naturally foreground teamwork and because they deliver high experiential value. Sporara’s catalogue lists 738 live listings across 18 water sports disciplines.
What’s next
Kurumsal Sporlar plans to expand planning and reporting tools for corporate customers in the coming period. Companies can submit their requests via kurumsalsporlar.com.
Members of the press may contact the Sporara communications team for visuals and additional information.